FANNING CENTER FOR BUSINESS COMMUNICATION
Whether you are running your own business, just starting out your business career, or somewhere in between, our faculty offer a rich history of providing instruction and coaching to help you achieve communication excellence in an ever-changing global and digital society. Our courses encourage the synthesis and application of communication processes, theories, and skills that, for nearly three decades, continue to produce business leaders who write strategically, speak compellingly, think critically and research ethically.
Case Study Spotlight
After launching as a new brand in 2015, JUUL products quickly became a part of the “cool” image amongst the teenage crowd. On July 30, 2018, The Washington Post published an article quoting attorney Esfand Nafisi regarding a nationwide class action lawsuit he was preparing against JUUL Labs. This case discusses the marketing strategy of the JUUL product that has directly affected a nationwide teenage use and addiction epidemic.