MGTO-70600 STRATEGIC WRITING
Fall and Spring, Multiple Sections, 2.0 credits. Because the most important ideas in business end up in writing, and because writing can frequently become a career sifter, this course focuses on the written word as a principal means of implementing business strategy and solving managerial problems in a digital society. This course will focus on the basics of written expression in a business context, including the communication process, critical thinking, audience analysis, message development, correspondence, and document design.
MGTO-70615 ADVANCED SPEAKING FOR BUSINESS
Fall and Spring, Multiple Sections, 2.0 credits. This course will provide you with an opportunity to improve your spoken communication skills in a variety of settings from virtual formats to large, formal presentations. Speaking experiences include business briefings, informative talks, persuasive speeches and television news interviews. You will receive instructor feedback as well as peer review on every aspect of oral communication, including delivery, non-verbal behavior, content, organization, and visual support. Small sections promote personal student-professor contact and provide time for individual coaching.
MGTO- 70625 CHANGE COMMUNICATION
Fall and Spring, 2.0 credits. Every day we are bombarded with messages meant to influence us. This course introduces you to the dynamics of social influence. Through class discussion, activities, and lecture, you will learn about classic and contemporary research on persuasion and how organizations are putting these findings into practice. You will learn how to craft persuasive messages, evaluate the attempts of others to persuade you, and recognize unethical attempts at persuasion.
This course introduces the theory and processes of negotiation as it is practiced in a variety of settings. Students will explore the broad spectrum of negotiation problems that are faced by executives and professionals. The content is relevant to students interested in marketing, real estate, consulting, entrepreneurship, or mergers and acquisitions.
MGTO-70635 CORPORATE COMMUNICATION
Fall and Spring, 2.0 credits. Few issues can affect stock price faster than a corporate crisis or a negative story in the news media. In the course of their careers, executives will confront a series of issues related to corporate communication, including reputation management, media relations, legislative and government affairs, employee communication, and crisis management. Other issues will include investor relations, corporate philanthropy, identity, image, and issue advertising. You'll examine the intersection of three separate yet related groups: the public, the press, and private enterprise. You will also focus on communication programs intended to improve and influence public opinion and public policy on behalf of companies, industries, organizations, and causes.
MGTO 70640 STRATEGIC COMMUNICATION
Fall and Spring, 2.0 credits. Strategic Communication applies communication strategies and principles to the preparation of business documents and presentations. Students will learn writing and speaking skills that communicate concepts, processes, or data that satisfy long-term organizational goals. You will receive individual coaching and feedback on a diverse set of writing and speaking assignments.
MBGR-60210/MSMG 60350 TEN YEARS HENCE: A SPRING LECTURE SERIES
This Spring Semester 1.0-credit hour course will explore issues, ideas, and trends likely to affect business and society over the next decade. This course consists of a series of seven separate lectures which will take place on selected Friday mornings from 10:40 a.m. to 12:10 noon. No examinations or graded assignments. Students must attend all lectures; no unexcused absences.
MNA-60110 MANAGEMENT COMMUNICATION
Summer, 1.5 credits. This highly compact course offers a brief survey of the communication processes, skills, theories and applications at work in the not-for-profit organizations of the North American marketplace. You will examine authentic management problems in the NFP arena, including a broad range of organizations, business models, and missions. Assessment of writing and speaking abilities, along with specific feedback to improve performance, are an important part of this one-week course open only to Master of Science in Administration degree candidates.
MSMG-60230 MANAGEMENT WRITING
(MSM Program). Fall, 1.5 credits. Only a fraction of an executive's communication time and effort is spent on writing, but without question, the most important issues in business end up on paper. This seven-week course will help you to improve your writing, as well as your critical thinking skills. We look at a range of expression issues related to language use, style, tone, grammar, punctuation, and organization. Students will learn to make decisions about document preparation, including format, layout, and design. Students also will develop an understanding of the ethical dimensions of business writing in a digital age. One cannot become a better writer overnight, but this course can begin the process.
MSMG-60240 MANAGEMENT SPEAKING
(MSM Program). Fall, 1.5 credits. More information is being passed orally in business than ever before. This course can help students improve their speaking skills and overcome their fear of giving a speech. This seven-week course explores the communication process and shows how success in business is related to one's ability to integrate speaking skills with communication strategy and theory. Students will learn to research, write, organize, and present business briefings, informative speeches, and persuasive talks using current technologies. Students will learn to confront and overcome their fears about speaking in public.
ITAO-70350 DATA STORYTELLING
This course provides guiding principles for designing data presentations that are clear, effective, engaging, and inspire action. Students will learn how to craft a visual narrative of their data findings by becoming familiar with different methods for displaying data, learning which methods best convey a particular message, and producing and delivering effective representations of complex data trends, patterns, and technical ideas. Students will translate business measures into effective visualizations that deliver compelling insights to key decision makers.
ESTM-60207 TECHNICAL AND BUSINESS PRESENTATIONS
This is a seven-week course open only to master’s degree candidates in the ESTEEM program, 0.5 credits. This highly compact course offers a look at the principles and techniques involved in effective technical presentations for business audiences. Following a brief review of both theory and practice, students are asked to prepare a two-minute elevator pitch, summarizing their intellectual interest and business plan. That assignment is followed by a more comprehensive technology review for potential business partners.