Undergraduate

MGTO-30660 COMMUNICATING FOR IMPACT

Communicating for Impact emphasizes effective self-expression: making you better as a writer and speaker so that you can influence others and improve business outcomes. This course will examine your current writing and speaking abilities, provide you with a clear sense of marketplace standards, and give you the tools to improve your writing and speaking. To achieve these objectives, you will read (and we will discuss) textbook chapters about management communication, case studies about authentic business problems, and other current readings. You will write a number of typical business documents, researching business issues. You will work alone, as well as with others on a writing team, and deliver business presentations. Finally, to achieve the goal of becoming a better writer, you will be tested on the communication process through exams based on textbook readings and other materials presented in class. *Helps fulfill writing-intensive requirement

MGTO-30633 DATA STORYTELLING

A principal challenge for anyone working with ubiquitous data is communicating results of an analysis to stakeholders. This course teaches students the art of clear, effective, and engaging data presentation with attention to the business necessity of translating complex technical subjects into actionable insights for a lay audience. Students will harness the power of storytelling for the strategic benefit of an organization by turning a raw set of data into a compelling message that resonates with an intended audience.

MGTO-30670 CRISIS COMMUNICATION

Crisis communication is the process of "verbal, visual, and/or written interaction between the organization and its publics (often through the news media) prior to, during, and after the negative occurrence." Organized by the pre-, during, and post-crisis phases, this course explores the strategies for communicating with various stakeholders and the dynamics of managing a crisis in a digital communication era with an integrated crisis communication plan. Students will examine major scholars and crisis resources, and document their understanding of crisis communication through writing assignments and a crisis simulation. Students will recognize the major concepts and theories of crisis communication, be able to list 3-5 scholars relevant to crisis communication, identify best practices for writing crisis messages, and articulate the meaning and practice of crisis communication for various crisis events.  *Helps fulfill writing-intensive requirement.